Let's make some baits!

kid's design series

Where imagination meets the water

stars & strikes

Patriotic marble bait

Holoshift Mica

Watch your baits come alive with color-shifting shimmer

why anglers love SBB

Create custom colors

Match your local forage or invent something completely new.

NO heat required

Skip the plastisol, fumes, and complicated setup.

works with 3d printed molds

Prototype new designs faster than ever.

Fish-Catching Performance

Designed to look great in your hand and perform in the water.

Watch How It Works

No heat. No special equipment. No experience required.

SBB Lure Lab
  • SBB Lure Lab
SBB Lure Lab

SBB Lure Lab
$79.99 USD

Stop buying baits. Start making them.

The SBB Lure Lab is your all-in-one system to create custom soft plastic-style baits-designed for anglers who want more control, more creativity, and better results on the water.

Whether you're new to bait making or dialing in your own designs, this kit gives you everything you need to go from idea → mold → fish.

create. cast. catch.

Made in Rochester, NY

We aren't a giant tackle company.

We're a local family business building products that make lure making easier, safer, and more accessible for everyone.

🎣 Beginner Friendly

🎣 Family Friendly

🎣 Endless Customization
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